Sure, Analog:Shift is a business built around the love of watches — mostly mechanical watches. But, in essence, it’s our love for timepieces and timekeeping in general that are the common themes throughout the items we procure. And that includes the love of clocks in general: pocket watches, travel clocks, and more. 

After all, in the couple hundred years before the First World War, personal timekeeping was all about the pocket watch, and before that, it was larger clocks that were front and center, horologically. We still believe a good clock — has a place in the watch lover’s collection.

This piece hails from the maison, Cartier, and features a compact 64mm x 50mm case clad in 18K yellow gold. It features a hinged case cover that when folded back, acts as a stand for this beautiful desk or night stand companion. The bezel features burgundy-toned Roman indices and classic chemic de fer coupled with a white Paris dial matching blued steel handset, alarm indicator hand and cabochon crown.

This clock can be propped up on a nightstand, desk, or dresser to loudly rouse you from your nightly slumber!  

A beautifully designed object, this piece comes with its inner box, outer box, travel pouch and booklet.

Could you use your phone to wake you up each morning? Sure. Would that be easier and more convenient? Yes.

But if starting your day with a little analog charm resonates with you, then you know what to do...